Things really are being all shook up in the mobile phone world. Hot on the heels of Motorola splitting itself in two comes news that Sony Ericsson has canned two of its eagerly awaited smartphones - the Sony Ericsson P5i, codenamed Paris, and the Sony Ericsson G702 (codenamed BeiBei). These phones have been talked about and debated for months now, with people split on whether the liked the design or not.
Clearly the same debate was happening within Sony Ericsson, too, and those people who decided that the phones were not up to scratch won out and killed them. Fevered debate around the blogosphere speculates that the P5i was killed off because its feature-list was already behind that of its competitors even before it was released. This would be bad enough for a low-end phone, but for a smartphone, it's techno-suicide!
However, that's not all - the blogosphere itself may have had something to do with their decision...Some reports suggest that the phones were canned because of their bad reception in the blogosphere. If true, this is an extremely smart move by Sony Ericsson. Tech blogs reflect the opinion of early adopters and people who love a particular product. If the unanimous verdict of a series of tech bloggers is poor, there's every chance the product will fail. This won't, of course, be the case for low-end devices, but it most definitely will for particularly tech-heavy devices such as smartphones, whose core market is tech-savvy people who generally spend all day reading tech-blogs!
So congratulations to Sony Ericsson for having the foresight and the bravery not only to listen to the blogosphere but to act on its collective opinion. If only Motorola had done the same!
Source:
Unofficial Sony Ericsson blog

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